When customers Google your business name, what do they find?
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A professional website that looks modern and trustworthy
A basic website that looks like it's from 2010
Just a Facebook page or Google listing (no actual website)
First impressions count — what's showing up in those search results?
What happens when a potential customer contacts you at 8 PM or on the weekend?
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They get an instant response with my availability and can book directly
They can send an email and I'll reply when I see it
They have to wait until I'm free to answer my phone
Trades don't keep 9-5 hours — neither do your customers' emergencies
How do you currently follow up with potential customers who inquired about your services?
Automated SMS or email sequences respond with accurate information
I write their details down and try to remember to call them back
I don't really follow up — if they want the work, they'll call back
The fortune is in the follow-up — most sales happen after the 3rd contact
When someone visits your website on their phone, what's their experience like?
It looks great and they can easily call or message me with one tap
It works, but they have to zoom in and scroll around a lot
I don't have a website or my website only looks good on desktop
80% of your customers are browsing on mobile.
How do you capture and organize customer information and job details?
Everything's automatically saved in one system — customer details, job history, notes
I use a combination of notebooks, phone contacts, and memory
It's all in my head, but its easy to forget details or lose phone numbers
Successful tradies run their businesses, not the other way around
What happens to inquiries that come in while you're on a job site?
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They're automatically captured and I get notified to follow up later
They leave a voicemail and I try to call them back the same day
They probably call someone else who answers
You can't answer your phone covered in paint or under a sink — but your competitors can
How are you currently getting new customers?
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Mix of referrals, Google searches, and targeted local marketing
Mostly word of mouth from existing customers
I wait for the phone to ring and hope for the best
Word of mouth is great, but it has limits — especially in tough times
Do you know which marketing efforts are actually bringing you customers?
Yes, I can see exactly where my leads come from and what converts
I have a rough idea but no hard data
No clue — customers just seem to find me somehow
Half of marketing spend is wasted — the trick is knowing which half!
Complete your details so we can show you how you rated.
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